BlackBerry
A games engine built for millions, at once
A competition platform with College Humor, engineered to hold up under a marketing push at national scale.
- Sector
- Enterprise · Platform
- What we did
- Coding · Strategy
- Alongside
- Designed by Razorfish, now Publicis Sapient
BlackBerry teamed up with College Humor to create a huge marketing push aimed at bringing a younger user base towards BlackBerry services.
We coded a very sophisticated games engine that let users engage by sending in either videos or photos to compete in competitions.
The platform featured a moderation system and connected with various APIs to deliver a streamlined experience. The Challenge Council website was extremely efficient and used the most advanced caching mechanisms available, so that we could account for the millions of users who would be visiting the site at any one time.
This project is recognised by many names, including BBM Challenge Council and BlackBerry Youth Challenge.
Next case study
Siemens
Corporate Blog