For campaign and marketing leads
Campaigns people join, not just watch.
Web app, mobile app and interactive platform studio: web apps, iOS and Android apps, interactive maps, and community platforms with courses, memberships and events.
Digital Mycelium. Interactive campaigns built around one measurable action: sign up, pledge, share, show up. When people take part, they bring their friends, and your campaign starts doing its own media.
People watch, then leave.
A video and a landing page ask for attention and give nothing to do. The campaign ends when the media spend does.
Numbers you can't defend.
Impressions and reach look good in a deck and mean little to the person who signs the budget.
Built for the launch, broken by the traffic.
The day it works is the day it falls over.
Give people something to do, and they will bring everyone they know.
The campaigns that spread are the ones people can see themselves in. Put your pin on the map. Take the challenge. Add your name. Every participant becomes proof for the next one, and the campaign grows in public.
Selected work
Alchemy Rewire·Wellness · Community platform
3 surfaces web, iOS and Android, one platform
Unilever·Enterprise · Intranet
Built by our founder as tech lead at SapientNitro, before the studio
400+ brands, talking for the first time
BlackBerry·Enterprise · Platform
Built by our founder as one of two developers at Razorfish, before the studio
Millions of users, at once
Siemens·Industrial · Publishing
Built by our founder at LBi London, before the studio
1 blog for an industrial giant
The Royal Bank of Scotland·Finance · Infrastructure
Built by our founder at LBi London, before the studio
Every employee, one private search
Corbis·Media · Platform
Built by our founder as tech lead with BMB Agency, before the studio
Web · iOS · iPad a stock library as a magazine
What we make
What we make
- Talk to us
Live campaign maps the public adds itself to
- Talk to us
Challenges, pledges, quizzes and personal results people share
- Talk to us
Campaign sites designed around one measurable action
- Talk to us
Real-time counters and walls that show momentum
- Talk to us
Infrastructure that holds up on launch day
- Talk to us
Reporting on the action that matters, not vanity numbers
What do you need people to do?
For Unify's global meditation, anyone could mark their spot on the planet or host a gathering. 72,000 people put themselves on the map in three weeks, and the map became the campaign.
Why us
Why marketing teams bring us in
Built for millions at once.
Our founder was one of two developers on BlackBerry's BBM Challenge with College Humor, a game engine built for millions of simultaneous players.
One action, measured.
We agree the action that counts before we design anything, and we build the whole campaign to move that number.
Senior people only.
The person who scopes your project is the person who builds it. No account managers relaying messages, no juniors learning on your budget.
Tested, and under warranty.
Every build is tested rigorously before it reaches you, on real phones and real browsers. We deliver it bug-free and back that with a warranty: if a bug turns up, we fix it at our cost.
How it goes
A conversation
You tell us what you need to happen. We ask about the business, the audience and the deadline, and give you an honest view on fit.
A plan and a price
A written plan of what we will build, in what order, for how much. No surprises later.
The build
You see working progress throughout, tested as we go on real phones and browsers. Decisions are made with you, not for you.
Launch day, and after
We launch it, measure how people really use it, and keep improving what matters.
Our commitment
We give 5% of all profits to protecting the ocean
This is why we commit 5% of all profits towards cleaning and protecting the ocean and the life below water.
- of profits committed
- 5%
- of the world's oxygen
- 85%
- of projects carbon-assessed
- 100%
“You gotta hire these guys, they are awesome!”
The site speaks for itself, but what speaks even louder was the ease of the creation process. What's key is the site's responsiveness to all devices and the clean, professional feel. They have a team of digital wizards and if you're lucky enough to hire them to build your site, you're going to be as honoured as I am.
Where we come from
Founded by Vishal Modha, who led engineering on work for Unilever, BlackBerry, RBS and Siemens at Publicis Sapient, Razorfish and LBi London.
- Unilever
- Siemens
- BlackBerry
- Tata
- Unify
- Peroni
- Grolsch
- E.ON Energy
- Smart IOT
- Department of Health
- East Midlands Trains (Stagecoach)
- Corbis
- British Chamber of Commerce
- BMB Agency
- Digitas LBi
- Publicis Sapient
- Sapient Razorfish
- Seeds
Next step
Ready when you are.
Every enquiry is read by the founder. Nothing is shared, and there is no sales sequence.
Read how we work firstQuestions people ask first
What happens if something breaks after launch?
We fix it. Everything we build is tested rigorously before it goes live and comes with a warranty, so if a bug turns up, putting it right is our cost, not yours.
Can you handle a big launch spike?
Yes. Campaign infrastructure is designed for the peak, not the average, and load-tested before it goes live.
Do you do the creative concept?
We can, and we are good at the mechanic: the thing people actually do. If you have a creative agency, we work alongside them.
What about data and privacy?
Collect only what the campaign needs, store it properly, and make consent clear. Location features share only what people choose to share.
What does it cost?
Campaigns start around £15,000 and scale with the ambition. We will give you a fixed price once we understand the mechanic.
Your campaign
What do you need people to do?
Tell us the action, the audience and the date. We will come back with how we would get people to take part.