For campaignsNot you?
Campaign sites people take part in.
Website, web app and mobile app development studio: web apps, iOS and Android apps, interactive maps, and community platforms with courses, memberships and events.
Digital Mycelium designs and builds websites, web apps and mobile apps.
Live maps, pledges, challenges and quizzes that people share, built around one action you can measure and built to stay up on launch day.
People join in, not just watch.
Add your pin, take the challenge, sign your name. Everyone who joins shows the next person it is worth joining.
One number that matters.
We agree the action that counts before we design anything, then report on that action, not on impressions.
Ready for the rush.
Load-tested before launch, so the day the campaign takes off is not the day it falls over.
Straight answers, and dates that hold.
The person who scopes your project leads it and answers your messages. You see working progress throughout, and a launch date we agree is one we keep.
Selected work
Unite·Social · Maps · Events
1 live map every happening near you, as it happens
BlackBerry·Enterprise · Platform
Built by our founder as one of two developers at Razorfish, before the studio
Millions of users, at once
What we make
What we build for campaigns
- Talk to us
Live campaign maps
The public adds itself, and the map becomes the campaign.
- Talk to us
Challenges, pledges and quizzes
With personal results people want to share.
- Talk to us
Live counters and walls
Momentum people can see, in real time.
- Talk to us
Events that link to online
QR codes, sign-ups and tickets that connect the room to the campaign.
- Talk to us
AI-powered mechanics
Personalised results and generated content, where they make the idea better.
- Talk to us
Reporting
On the action that matters, ready for whoever signs off the budget.
What do you need people to do?
For Unify's global meditation, 72,000 people put themselves on one campaign map in three weeks. Tell us the action you need people to take.
Why us
Why marketing teams bring us in
Built for millions at once.
Our founder was one of two developers on BlackBerry's BBM Challenge with College Humor, a game engine built for millions of simultaneous players.
One action, measured.
We agree the action that counts before we design anything, and we build the whole campaign to move that number.
Senior people only.
The person who scopes your project leads it to launch and is the one you talk to. No account managers relaying messages, no juniors learning on your budget.
Tested, and under warranty.
Every build is tested rigorously before it reaches you, on real phones and real browsers. We deliver it bug-free and back that with a warranty: if a bug turns up, we fix it at our cost.
How it goes
A conversation
You tell us what you need to happen. We ask about the business, the audience and the deadline, and give you an honest view on fit.
A plan and a price
A written plan of what we will build, in what order, for how much. No surprises later.
The build
You see working progress throughout, tested as we go on real phones and browsers. Decisions are made with you, not for you.
Launch day, and after
We launch it, measure how people really use it, and keep improving what matters.
Our commitment
We give 5% of all profits to protecting the ocean
This is why we commit 5% of all profits towards cleaning and protecting the ocean and the life below water.
- of profits committed
- 5%
- of the world's oxygen
- 50%+
- of our CO₂ absorbed
- 30%
“You gotta hire these guys, they are awesome!”
The site speaks for itself, but what speaks even louder was the ease of the creation process. What's key is the site's responsiveness to all devices and the clean, professional feel. They have a team of digital wizards and if you're lucky enough to hire them to build your site, you're going to be as honoured as I am.
Where we come from
Founded by Vishal Modha, who led engineering on work for Unilever, BlackBerry, RBS and Siemens at Publicis Sapient, Razorfish and LBi London.
- Unilever
- Siemens
- BlackBerry
- Tata
- Unify
- Peroni
- Grolsch
- E.ON Energy
- Smart IOT
- Department of Health
- East Midlands Trains (Stagecoach)
- Corbis
- British Chamber of Commerce
- BMB Agency
- Digitas LBi
- Publicis Sapient
- Sapient Razorfish
- Seeds
Next step
Ready when you are.
Every enquiry is read by the founder. Nothing is shared, and there is no sales sequence.
Read how we work firstQuestions people ask first
What happens if something breaks after launch?
We fix it. Everything we build is tested rigorously before it goes live and comes with a warranty, so if a bug turns up, putting it right is our cost, not yours.
Can you handle a big launch spike?
Yes. Campaign infrastructure is designed for the peak, not the average, and load-tested before it goes live.
Do you do the creative concept?
We can, and we are good at the mechanic: the thing people actually do. If you have a creative agency, we work alongside them.
What about data and privacy?
We collect only what the campaign needs, store it properly and make consent clear. Location features share only what people choose to share.
What does it cost?
Campaigns start around £10,000 and scale with the ambition. We give you a fixed price once we understand the mechanic.
Do you have designers, illustrators and specialists in-house?
We keep a small senior core and bring in the right designers, illustrators, motion and 3D artists and specialist engineers for each project, because the best person for one project is rarely the best for the next. You get one point of contact who leads them all, and one fixed price.
Can you build AI into it?
Yes. We build AI features into websites and apps: assistants that answer questions, search that understands what people mean, tools that draft and sort content, and automations that save your team time. We use the leading AI models, keep your data in accounts you control, and only suggest AI where it earns its place.
Your campaign
What do you need people to do?
Tell us the action, the audience and the date. We will come back with how we would get people to take part.