Germinating
000%

For founders

From idea to the App Store, built by people who have done it at scale.

Web app, mobile app and interactive platform studio: web apps, iOS and Android apps, interactive maps, and community platforms with courses, memberships and events.

Digital Mycelium. Web platforms and iOS and Android apps, designed and engineered by one senior team. We have shipped our own product through store review, so we know what it takes to get yours there.

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The cheap build that costs double.

A low quote, a year of delays, then a rewrite. It is the most expensive way to build a product.

The freelancer who vanishes.

Your company runs on code only one person understands, and they have stopped replying.

Bugs your users find first.

It worked in the investor meeting. Then real users arrived, found the bugs, and left one-star reviews.

Your first version should be small, and built to last.

Most products fail from building too much too loosely. The right first version does one thing people will pay for, on foundations strong enough that version two is an addition, not a rewrite.

We are the creatives that have crafted some of the world's best technologies, and now you have direct access to us, without the middle man. We've removed the middle men, expensive offices, and countless project managers to give you access to some of the world's most talented professionals at a fraction of the cost of big agencies. We craft high quality solutions that are smart, secure, fit for purpose and delivered on time.

Alchemy Rewire·Wellness · Community platform

3 surfaces web, iOS and Android, one platform

Unite·Social · Maps · Events

1 live map every happening near you, as it happens

The Zen Samurai·Education · Community platform

2,000+ members across continents

Unilever·Enterprise · Intranet

Built by our founder as tech lead at SapientNitro, before the studio

400+ brands, talking for the first time

BlackBerry·Enterprise · Platform

Built by our founder as one of two developers at Razorfish, before the studio

Millions of users, at once

Siemens·Industrial · Publishing

Built by our founder at LBi London, before the studio

1 blog for an industrial giant

The Royal Bank of Scotland·Finance · Infrastructure

Built by our founder at LBi London, before the studio

Every employee, one private search

Corbis·Media · Platform

Built by our founder as tech lead with BMB Agency, before the studio

Web · iOS · iPad a stock library as a magazine

Unify·Campaigns · Interactive maps

70,000+ places on one map

Seeds·Blockchain · Product

End to end design, code, security

Why us

Why founders choose us

  1. We are founders too.

    Unite is our own invite-only social app, with a live map, QR ticketing and escrow payments. We know the pressure of shipping with your own money.

  2. Senior people only.

    The person who scopes your project is the person who builds it. No account managers relaying messages, no juniors learning on your budget.

  3. Tested, and under warranty.

    Every build is tested rigorously before it reaches you, on real phones and real browsers. We deliver it bug-free and back that with a warranty: if a bug turns up, we fix it at our cost.

  4. You own all of it.

    The code, the accounts, the data and the domain are yours from day one. Stay with us for years or take it in-house. Both are fine.

How it goes

  1. A conversation

    You tell us what you need to happen. We ask about the business, the audience and the deadline, and give you an honest view on fit.

  2. A plan and a price

    A written plan of what we will build, in what order, for how much. No surprises later.

  3. The build

    You see working progress throughout, tested as we go on real phones and browsers. Decisions are made with you, not for you.

  4. Launch, and version two

    We launch it, measure how people really use it, and keep improving what matters.

Our commitment

We give 5% of all profits to protecting the ocean

This is why we commit 5% of all profits towards cleaning and protecting the ocean and the life below water.

of profits committed
5%
of the world's oxygen
85%
of projects carbon-assessed
100%
“You gotta hire these guys, they are awesome!”

The site speaks for itself, but what speaks even louder was the ease of the creation process. What's key is the site's responsiveness to all devices and the clean, professional feel. They have a team of digital wizards and if you're lucky enough to hire them to build your site, you're going to be as honoured as I am.

Rieki Cordon — Founder of Seeds & Hypha DAO

Where we come from

Founded by Vishal Modha, who led engineering on work for Unilever, BlackBerry, RBS and Siemens at Publicis Sapient, Razorfish and LBi London.

  • Unilever
  • Siemens
  • BlackBerry
  • Tata
  • Unify
  • Peroni
  • Grolsch
  • E.ON Energy
  • Smart IOT
  • Department of Health
  • East Midlands Trains (Stagecoach)
  • Corbis
  • British Chamber of Commerce
  • BMB Agency
  • Digitas LBi
  • Publicis Sapient
  • Sapient Razorfish
  • Seeds

Next step

Ready when you are.

Every enquiry is read by the founder. Your idea stays confidential, and we are happy to sign an NDA.

Read how we work first

Questions people ask first

What happens if something breaks after launch?

We fix it. Everything we build is tested rigorously before it goes live and comes with a warranty, so if a bug turns up, putting it right is our cost, not yours.

Can you help me work out what to build first?

Yes, and it is often the most valuable part. We will push back on features that do not earn their place in version one.

Do I own the code?

Completely, from the first commit. It lives in your accounts. That matters to investors and to you.

Can you work with my technical co-founder?

Yes. We can build alongside them, or build the foundation they take over.

What does a first version cost?

Serious first versions typically start around £15,000. We give you a fixed price for a defined scope before we start.

Your product

Tell us what you are building.

Where you are now, who it is for, and what has to be true by when. We will tell you honestly how we would approach it.

What do you need?

Pick as many as apply.

Rough budget?

Optional, but it helps us scope properly.

Tell us what you are building